A lot of people who own small and big businesses wonder whether you need SEO or not. The ultimate truth is, you do. If you have a website, SEO is required. Period. Having website means you'd like to get more traffic, and more traffic can come from Google. What SEO does is helping Google understand what your website is about so that it starts sending you relevant traffic.
Let's say people look for "dog sitting" and your website covers everything about that topic. There are also thousands of other websites on dog sitting so you need to do SEO to compete with them.
For more information, make sure to check out our Google+ SEO business page. Also if you're interested in doing business with our, see our UK Business Forum profile.
Ranking Kings
Friday 27 May 2016
3 Reasons Why Social Media Improves SEO
There is an on-going debate on whether social media impacts SEO.
First of all, you get more traffic which means that certain people might link back to your website. Backlinks are obviously great for your rankings.
Second of all, Google sees that you're being tweeted and shared so the algorithm knows that your website is popular and you're trying to create a brand which is beneficial for SEO.
The last reason is that social media sharing works like modern social bookmarking and creates high quality backlinks to your site. Take Twitter, Google+ or Facebook as an example.
First of all, you get more traffic which means that certain people might link back to your website. Backlinks are obviously great for your rankings.
Second of all, Google sees that you're being tweeted and shared so the algorithm knows that your website is popular and you're trying to create a brand which is beneficial for SEO.
The last reason is that social media sharing works like modern social bookmarking and creates high quality backlinks to your site. Take Twitter, Google+ or Facebook as an example.
We Joined UK Business Forum
Today we joined UK Business Forum to find more work and network with business owners.
Ranking Kings is an SEO company that is based in Liverpool and offers SEO services in cities like Liverpool, Chester, Manchester, and Wirral. For more information, please visit Ranking Kings.
On-Page SEO in 2016: The 8 Principles for Success – Whiteboard Friday
On-page SEO is no longer a simple matter of checking things off a list. There’s more complexity to this process in 2016 than ever before, and the idea of “optimization” both includes and builds upon traditional page elements. In this Whiteboard Friday, Rand explores the eight principles you’ll need for on-page SEO success going forward.
Video Transcription
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about on-page SEO, keyword targeting but beyond keyword targeting into all the realms of the things that we need to optimize on an individual URL in order to have the best chance of success in the search engines in 2016.
So what does that involve? Well look, we could spend a tremendous amount of time on any one of these, but I’m going to share eight principles that are behind all of the tactical work that you would put into optimizing that page for that keyword term, phrase, or set of phrases. Most likely, in 2016, it is a set of phrases that you’re targeting rather than just a single keyword term.
1. Fulfill the searcher’s goal and satisfy their intent
What we are trying to do is fulfill the searcher’s goal and satisfy their intent. So there’s an intent behind every search query. I’m seeking some information. I’m seeking to accomplish a task. Oftentimes, that initial intent is different from the final goal that someone might have.
I’ll give you an example. When someone searches for types of wedding formal wear, we might infer from that query that, right now, their specific intent behind this search is they want to see different kinds of potential formalwear that they could wear to a wedding, maybe as a guest or as a bride or a groom. But their ultimate goal is probably going to be to decide on one of those specific things and then potentially purchase that item or take something from their wardrobe and add it in there.
But this means that we need to try and serve both intents. It’s actually going to be really tough if we’re an ecommerce player to say, “Hey, you know what, I want a rank for types of wedding formal wear, and I want to rank for it with a page that tells people to buy this particular tuxedo.”
That’s tough for a bunch of reasons. You don’t know whether that formalwear is going to be necessarily black tie in the United States, which is tuxedo. You don’t know whether that person is a male or a female when they’re performing the search. A woman, well, they might buy a tuxedo but probably not, at least statistically speaking, they’re probably not going to. They’re probably going to buy a dress. You might have much more success with a piece of content like 20 suits and tuxes men look great in at a wedding. Especially if I’m targeting men or if this is types of men’s wedding formalwear, that’s probably going to be the piece of content that has a great chance of serving the searcher’s intent and fulfilling their goals, especially if we then take that content and link off to the places where you can buy or accessorize all those different pieces. So we’re trying to do both of these items in number one.
3 SEO Blogs You Should Follow
This is a short list of good SEO resources you should follow to improve your SEO skills and knowledge.
Moz Blog
One of the biggest resources in the world.
Ranking Kings Blog
This is a new rersouce that we offer on our website to everyone interested in learning more about SEO whether you’re a potetial client or someone who wants to do SEO properly.
For more SEO advice, visit our blog.
Gotch SEO Blog
Very good blog from Gotch, based in Atlanta. Plenty of good content.
Some SEO updates from Ranking Kings
Time for a new update from the world of local SEO.
As you know, we’re doing our best to rank for terms like:
- SEO Manchester
- SEO Wirral
- SEO Chester
- SEO Liverpool
So far, the progress is great. We’re getting loads of social signals that show Google that we’re a great brand that can be trusted and that sticks to Google guidelines.
Our approach for SEO is straightforward: build trust for Google and comfort for the users. Once someone lands on our website by finding us in Google, we want that person to feel great and find what they were looking for: in this case SEO services.
We’ve seen a great movement for SEO Wirral terms for this page: http://ift.tt/1TGuu8O. Namely, it jumped to position 10 and then jumped back to the third page. This is the typical Google dance. This means that the search engine is getting more and more positive signals that this page deserves to rank for SEO Wirral and is constantly calculating its backlink profile.
We’ll keep you updated!
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