SEO Case Study For Wirral

For more about SEO wirral visit: https://rankingkings.co.uk/seo-wirral/

This article is about a case study we’re running as a part of our SEO Wirral campaigns. One of our clients has a small business that offers services in Wirral and surrounding areas. Through word of mouth, the client found us and signed up for a local SEO service in Wirral.
He’s website is 2 years old and has over 100 indexed URLs in Google which is more than enough for most of the keywords for that area. What we did first was running an in-depth SEO audit on client’s website in order to identify all the weak areas that require initial improvements before we crack on with the SEO campaign. Based on our experience, we know that a solid foundation is what differentiates professional SEO who get results from wanna-be SEO who waste client’s money. As you can tell, we always choose the professional approach and cut all the bullshit.
After we’ve finished the audit, we spent the first week implementing the on-page changes on the client’s website. This alone generate a huge boost in the rankings for several lucrative keywords.

Things we did for the SEO Wirral campaign include:

• Site speed optimization
• Proper interlinking
• Implementing silo structure
• Improving social media visibility
• Identifying and fixing 404 pages
• Removing duplicate content
• Filling out lacking meta descriptions and titles

During the next week, we were looking for different opportunities to get highly relevant and authoritative signals to our client website on places like business directories, industry-related blogs, forums, social media groups etc. This helped us to generate the next extra push and jump straight to the first page for over 20 long-tail and short-tail phrases.
More updates on this SEO campaign for a Wirral-based client are coming in the next few weeks and can click that link to check out more information or click here to return to our SEO Wirral section.

Source: https://rankingkings.co.uk/seo-wirral/seo-case-study-wirral/

Why Your Business Needs SEO

A lot of people who own small and big businesses wonder whether you need SEO or not. The ultimate truth is, you do. If you have a website, SEO is required. Period. Having website means you'd like to get more traffic, and more traffic can come from Google. What SEO does is helping Google understand what your website is about so that it starts sending you relevant traffic.

Let's say people look for "dog sitting" and your website covers everything about that topic. There are also thousands of other websites on dog sitting so you need to do SEO to compete with them.

For more information, make sure to check out our Google+ SEO business page. Also if you're interested in doing business with our, see our UK Business Forum profile.

Ranking Kings

3 Reasons Why Social Media Improves SEO

There is an on-going debate on whether social media impacts SEO.
First of all, you get more traffic which means that certain people might link back to your website. Backlinks are obviously great for your rankings.

Second of all, Google sees that you're being tweeted and shared so the algorithm knows that your website is popular and you're trying to create a brand which is beneficial for SEO.

The last reason is that social media sharing works like modern social bookmarking and creates high quality backlinks to your site. Take Twitter, Google+ or Facebook as an example.

We Joined UK Business Forum

Today we joined UK Business Forum to find more work and network with business owners.

Ranking Kings is an SEO company that is based in Liverpool and offers SEO services in cities like Liverpool, Chester, Manchester, and Wirral. For more information, please visit Ranking Kings.

 

Source: We Joined UK Business Forum

On-Page SEO in 2016: The 8 Principles for Success – Whiteboard Friday

On-page SEO is no longer a simple matter of checking things off a list. There’s more complexity to this process in 2016 than ever before, and the idea of “optimization” both includes and builds upon traditional page elements. In this Whiteboard Friday, Rand explores the eight principles you’ll need for on-page SEO success going forward.

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about on-page SEO, keyword targeting but beyond keyword targeting into all the realms of the things that we need to optimize on an individual URL in order to have the best chance of success in the search engines in 2016.

So what does that involve? Well look, we could spend a tremendous amount of time on any one of these, but I’m going to share eight principles that are behind all of the tactical work that you would put into optimizing that page for that keyword term, phrase, or set of phrases. Most likely, in 2016, it is a set of phrases that you’re targeting rather than just a single keyword term.

1. Fulfill the searcher’s goal and satisfy their intent

What we are trying to do is fulfill the searcher’s goal and satisfy their intent. So there’s an intent behind every search query. I’m seeking some information. I’m seeking to accomplish a task. Oftentimes, that initial intent is different from the final goal that someone might have.

I’ll give you an example. When someone searches for types of wedding formal wear, we might infer from that query that, right now, their specific intent behind this search is they want to see different kinds of potential formalwear that they could wear to a wedding, maybe as a guest or as a bride or a groom. But their ultimate goal is probably going to be to decide on one of those specific things and then potentially purchase that item or take something from their wardrobe and add it in there.

But this means that we need to try and serve both intents. It’s actually going to be really tough if we’re an ecommerce player to say, “Hey, you know what, I want a rank for types of wedding formal wear, and I want to rank for it with a page that tells people to buy this particular tuxedo.”

That’s tough for a bunch of reasons. You don’t know whether that formalwear is going to be necessarily black tie in the United States, which is tuxedo. You don’t know whether that person is a male or a female when they’re performing the search. A woman, well, they might buy a tuxedo but probably not, at least statistically speaking, they’re probably not going to. They’re probably going to buy a dress. You might have much more success with a piece of content like 20 suits and tuxes men look great in at a wedding. Especially if I’m targeting men or if this is types of men’s wedding formalwear, that’s probably going to be the piece of content that has a great chance of serving the searcher’s intent and fulfilling their goals, especially if we then take that content and link off to the places where you can buy or accessorize all those different pieces. So we’re trying to do both of these items in number one.

Read more here.

Source: On-Page SEO in 2016: The 8 Principles for Success – Whiteboard Friday

3 SEO Blogs You Should Follow

This is a short list of good SEO resources you should follow to improve your SEO skills and knowledge.

Moz Blog

One of the biggest resources in the world.

https://moz.com/blog

Ranking Kings Blog

This is a new rersouce that we offer on our website to everyone interested in learning more about SEO whether you’re a potetial client or someone who wants to do SEO properly.

For more SEO advice, visit our blog.

Gotch SEO Blog

Very good blog from Gotch, based in Atlanta. Plenty of good content.

http://ift.tt/1Ui0q0d

Source: 3 SEO Blogs You Should Follow

Our SEO Video Once Again – Ranking Kings